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Restricting membership to only the leading practitioners

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10 members covering more than 80 European airports

Each partner having a leading market position in its markets

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Ethos Farm and Alive Brand Experience announce new joint venture in Asia Pacific
  • by
  • Aug 28, 2019

Aviation and travel retail specialist consultancy Ethos Farm and Alive Brand Experience have teamed up to offer marketing solutions to airports, brands, and retailers in the Asia Pacific region. They will commence trading operations in August from Alive Brand Experience’s shared headquarters in Singapore.

The new joint venture will operate under the name ‘Ethos Farm Asia Pacific’. It will offer experience-led solutions to travel retail stakeholders in the channel’s most dynamic region.

Ethos Farm Founder Sally Alington commented: “This is a momentous day as we forge a new collaboration with the incredible team at Alive Brand Experience across APAC. You only need to look at the ground-breaking development of airports in the region, such as Jewel Changi Airport, to know that Asia Pacific continues to lead the way in terms of airport consumer experiences. We will be offering solutions including consultancy, learning and development, employee technologies and staffing. I can’t think of anyone better to team up with than a company that shares our ‘ethos’ and has an exceptional track record in connecting brands and people through authentic and relevant brand experiences.”


Smart Promotion makes a step towards international expansion
  • by
  • Aug 13, 2019

We are pleased to announce that we have made an important step on our way towards the growth of our business and further international expansion.

Our company — P&T SMART PROMOTION INTERNATIONAL SA, based in c/o Fiduciaria Mega SA, Vicolo Nasetta 2, 6900 Lugano (CH) — has incorporated the business of 3 companies — Smart Promotion Srl, Smart Promotion Maroc Sarl and Smart Tunisie Sarl — and with the local subsidiaries managing the staff on behalf and under control of the Swiss headquarter is taking responsibility for all the activities in Italian, Moroccan and Tunisian airports.

The purpose of the newborn P&T SMART PROMOTION INTERNATIONAL SA company is to explore and evaluate potential business opportunities in travel retail and other market segments in Switzerland.
“We are very proud of what we are doing internationally. This is an important achievement for our company and an additional spur to provide our clients and our partners with excellent service in several countries without losing sight of the peculiarities of each local reality” – said Cinzia Porceddu, Stefano Puppin and Gianluca Tidda, P&T Smart Promotion International SA owners.


A PLAN PLUS: Feel the JOY of summer by DIOR
  • by
  • Jul 23, 2019

A promotion of “DIOR BEACH CLUB ” has been continuing at the Istanbul New Airport which has been held by A Plan+ Organisation in cooperation with Dior.

Amazing pop-up by the Dior Beach Club and discover Dior’s iconic products to celebrate the arrival of summer.
Dior Beach Club, is making daydreaming even easier for everyone as they debut some of their summer-ready essentials — from makeup to fragrances — is beach-perfect .

Who doesn’t love the summer sun?

Dior’s Hydra Life sorbet program. From a multi-beneficial water essence — that encompasses a serum, a gentle peel and a lotion — to a rescue balm that comforts, nourishes and strengthens the skin from external aggressors like pollution and stress, this skincare range is everything you need to quench your skin on a hot summer’s day.
Summer perfumes by Dior are an exception. Bring your summer aesthetic full circle and splash out on these fragrances this summer.
Spraying girls on a skate take a lot of attention from passengers of İstanbul New Airport. Ones who pases by left by huge smile.
Dior’s summer collection is a match made in heaven.
This promotion, gathers people who experienced love and romance and also joy of summer and feel the nuances of Dior.


Promoplan integration in Sarawak Group
  • by
  • Jul 17, 2019

Since the 1st of July 2019, Promoplan became part of The Sarawak Group. The Sarawak Group is originally a French company specialised in sales, merchandising & brand activation. The company has branches in Aix-en-Provence and Paris. In France, it is consolidated as one of the five leading field marketing organisations. In Belgium, The Sarawak Group is active as Sarawak Brussels (formerly known as Think and Go). Thanks to the integration of Promoplan, The Sarawak Group will become one of the largest field marketing agencies of the Belux.

As a result of this new collaboration, The Sarawak Group owns 100% of Promoplan and Serge Devos, Commercial Director Promoplan, adds The Sarawak Group to his shareholding portfolio. Together with the Sarawak Brussels Management team, Thierry De Rouck (Managing Director) and Wim Wauters (Managing Partner), Serge Devos will manage the Benelux business and exchange knowledge with the companies of the Sarawak Group.

“The integration in the Sarawak Group offers us the possibility to structurally expand the organisation. The goal is to further strengthen the cooperation with our customers and maintain our focus on premium quality and constant innovation. Our range of services will expand with a permanent in-house merchandising team and we will actively work on adding an outsourcing and headhunting solution specialized in sales, marketing and administrative staff”
Serge Devos, Commercial Director Promoplan.


young promotion team supporting handball club Tus Königsdorf
  • by
  • Jul 15, 2019

As part of the Königsdorfer family we are happy to support the handball club Tus Königsdorf for some years now.

During our company excursion we could finally take the ball into our own hands.

Thank you very much for this great day.


APA map
  • by
  • Mar 27, 2019

APA Cocktail Party 2017
  • by
  • Oct 09, 2017

Once again we were delighted to welcome our clients and partners to our traditional APA Cocktail Party on the Santa Maria yacht during TFWA in Cannes.Thank you to all our guests and clients who attended our annual APA Cocktail party! We had an amazing evening meeting you all and hope you enjoyed yourself too. Please click ''Read more'' to view full gallery from our evening!


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